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Any way to mark shipping confirmation email as high priority?

Any way to mark shipping confirmation email as high priority?

mogiberi
Tourist
3 0 2

I noticed quite a fair number of customers do not read the shipping notification email that's automatically sent during fulfilment, or it lands in their junk section and they miss out on it.

 

I have important information that's basically a TLDR version of my shipping policy included in it through customizing the code for customer notifications. Is there any way I can have it be marked as a high priority email?

 

Any help or advice is appreciated!


-M
Replies 5 (5)

Paul498Winfield
Visitor
2 0 1

@mogiberi wrote:

I noticed quite a fair number of customers do not read the shipping notification email that's automatically sent during fulfilment, or it lands in their junk section and they miss out on it.

 

I have important information that's basically a TLDR version of my shipping policy included in it through customizing the code for customer notifications. Is there any way I can have it be marked as a high priority email?

 

Any help or advice is appreciated!


Hello!

To ensure your shipping notification email is marked as high priority, you can customize the code for customer notifications to include a high priority flag. Add a header in your email that indicates high priority, such as X-Priority: 1. If you're using an email marketing service, check their settings to see if there's an option to mark emails as high priority. It's also a good idea to send test emails to yourself and other accounts to ensure the high priority flag is working correctly. By marking your email as high priority, it increases the chances that it will be noticed by customers and not end up in their junk folder.

mogiberi
Tourist
3 0 2

Thank you so much for your advice! As I'm a complete novice in coding, I couldn't figure out the proper way to add 'X-Priority: 1' into the shipping notification email's code. For the time being I've changed my email subject to "📌 IMPORTANT: Shipping Notification - Please read!". Hopefully it's a lot more eye-catching for the customers!


-M
Paul498Winfield
Visitor
2 0 1

@Paul498Winfield wrote:

@mogiberi wrote:

I noticed quite a fair number of customers do not read the shipping notification email that's automatically sent during fulfilment, or it lands in their junk section and they miss out on it.

 

I have important information that's basically a TLDR version of my shipping policy included in it through customizing the code for customer notifications. Is there any way I can have it be marked as a high priority email?

 

Any help or advice is appreciated!


Hello!

To ensure your shipping notification email is marked as high priority, you can customize the code for customer notifications to include a high priority flag. Add a header Great Lakes Login in your email that indicates high priority, such as X-Priority: 1. If you're using an email marketing service, check their settings to see if there's an option to mark emails as high priority. It's also a good idea to send test emails to yourself and other accounts to ensure the high priority flag is working correctly. By marking your email as high priority, it increases the chances that it will be noticed by customers and not end up in their junk folder.


did you find it useful?

Best Regards,

Paul

JoesIdeas
Shopify Partner
2438 225 657

I don't think there's a way for the sender to determine the importance of an email (because spammers would abuse it).

 

You can do a diagnostic of your domain's email health using MX Tool - https://mxtoolbox.com.

 

This will let you know if you have common deliverability problems, or things you can do to help improve delivery (for example setting a DMARC record).

 

If it's necessary they read the email you could put something like URGENT or ACTION REQUIRED in the subject, though I'd only do that if it causes problems if they don't read that, because nobody likes to get an URGENT email. 🙂

• Creator of Order Automator [auto tag, fulfill, connect FBA, daily jobs]
• Co-Creator of Product Automator [suite of features for products / collections]
• Shopify developer for 10+ years, store owner for 7 years
• Blog: Shopify Tips, Guides, and Automation Tactics
mogiberi
Tourist
3 0 2

Thank you so much for the tips! I've changed my email subject to "📌 IMPORTANT: Shipping Confirmation - Please read!". Hopefully it's a lot more eye-catching for the customers and not just anxiety-inducing. 


-M