Duplicate Purchases Events in Meta Pixel

[Reesh79]

Hi, I am getting duplicate purchases of my orders. I am using Facebook Pixels, Conversations API for tracking. Need urgent help. (Seen some posts suggest different event ids in client and server side) but I am not sure how to change it.

[J_mah]

Hi Reesh79,

Thanks for your query.

How did you configure meta pixel and conversion API?

There could be multiple reason behind event duplication:

1. Multiple datalayer event for a single event

2. Multiple integration, both manual or partner integration

3. Missing or mismatched event IDs between client and server

To avoid such issue consider Google Tag Manager GTM to integrate meta pixel and conversion API using GTM web and server container and a Server URL.

GTM is a Centralized Tag Management Manage all tracking scripts in one place instead of having them scattered across different parts of your site. you can Add, edit, or disable tracking tags  Google Analytics, Facebook Pixel, AdWords without touching the website’s source code.

Easy to configure Advanced triggering rules to  Fire tags based on user behavior which is called custom events, such as:

Button clicks

Form submissions

Scroll depth

Time spent on site

Furthermore, GTM enables us to configure first party domain/subdomain to accurate data tracking and increase the event match quality up to 9.3 for purchase evnet.

GTM configuration consists of 4 major steps:

1. Custom Datalayer setup for purchase event in custom pixel. save and connect

2. Datalayer variable creation like content name, content Id, content category,value, currency, transaction ID, items array

3. Trigger creations

4. Tag creation using facebook pixel event template and assigning the variables and trigger

Feel free to ask if you have any questions.

Thanks