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I launched an ad campaign, it says there’s reached checkouts, but ko one juys anything

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Shopify community, PLEASE HELP ME

I started my first ad campaign on instagram, and it brought many people to my store pahe. Some of them tried to buy my products (or I think they tried). And Analytics page on Shopify admin says that there are reached checkouts, and people added products to their cart, but I got no orders. So may there is troubles with something but I dot know what. I tested many times my checkout with Bogus Gateway, and it wirked pretty well. I were able to add credit card etc and that test order came in my orders page so I think everything should work correctly. So is this just bad luck and people are canceling orders on checkout page or what is the problem? And I have flat shipping rates and they appear on checkout page as well.

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