Hi there @Peifu, thanks for reaching out here.
Could you clarify for me the exact issue you are having at the moment? Are you seeing a high number of abandoned checkouts recently? If so, there a few different things we could try to improve this for you.
- Have a simple, easy to navigate checkout process. Test this out regularly to ensure it is responsive and easy.
- Use Clear Product Images, Videos, and Detailed Descriptions. Provide at least one clear product image to give your shoppers a “real-world” idea of what the product will look like when they receive it. If your product lends itself to a demonstration of use, include a short video
- Offer Incentives to Shoppers Who Create Accounts: Provide a guest checkout as an option in the shopping cart, but entice your online shopper with incentives if they create an account (such as 10 percent off of a future order for example).
- Communicate With Shoppers Who Abandon Carts: This needs to happen 100% of the time. You can view payment events, cart recovery data, and other shopping cart information through the Abandoned Checkout feature on your admin. You can also reach out to the customer via their email address and refer to them by name.
- Provide Shoppers With Free or Reduced Shipping Costs: According to this survey by Statista, 63% of digital shoppers abandoned carts in 2018 due to high shipping costs. It is a very effective way to reduce cart abandonment.
I hope this helps!
Ivy | Social Care @ Shopify
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