Reached Checkout but no conversion. Checkout coding error maybe?

[Austrige_Dev]

Good day,

according to Shopify the number of "reached checkouts" my website has received is about 110 in the past 5 months. Yet the total number of actual "reached conversions" is only 12. I have been researching every solution and every cause of this issue. All of the problems that were stated were immediately solved by myself and still the same results in the end. I would really appreciate if someone could go through my website and troubleshoot and/or recommend any useful tips, changes and enhancements. 

Here is my website : https://Austrige.com 

Also sometimes when adding any item to cart from a guest account, the shopify error page "missing parameters" shows up and the item does appear in the cart.

Thank you in advance.

picture reference below:

[Lee-Strong-SEO · Accepted solution]

Hi @Austrige_Dev, 

It seems like you've been diligently researching and solving issues to improve your website's conversion rates. Noticing a high number of "reached checkouts" with a low number of actual conversions can be quite challenging. Having reviewed your website, Austrige.com, one significant aspect that stands out is the prevalence of pop-ups, including during the checkout process. This could be quite distracting for your customers.

To enhance the user experience and potentially improve your conversion rates, you might consider simplifying your website. This could involve removing all but the most essential apps on your store. A streamlined, more user-friendly approach, especially during the checkout process, often leads to better customer engagement and higher conversion success.

I hope this advice assists in optimizing your website, and I wish you the best in your ongoing efforts to improve conversions!

[Austrige_Dev]

Hello Lee-Strong-SEO, thank you big time for your suggestions, it has helped me understand an important mistake that has been taking place in which caused the errors to keep on happening. 

Though, unfortunately after a month fixing those "unreasonable amount of pop-ups" the problem has changed very minorly, if not at all. I might need to look further into this or hire an agent in the end.

Thanks again for the time and effort.