Why is my online store not converting despite high traffic?

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Hi,

I’ve spent two weeks creating my store, creating ads, posting the ads and marketing. In the last 18 hours, my store received over 6,000 sessions without a single add to cart or purchase. I was wondering if someone could help me diagnose if there is a problem on my end? I feel like my store is decent and am flabbergasted that I haven’t even had a single checkout. Thanks!