Should you also sell on marketplaces like Amazon to supplement DTC traffic?

delomore_jenny
Visitor
3 0 1

If you do, why; if you don't, why not? 

Delomore, Product
Replies 2 (2)

Edan
Shopify Partner
11 0 5

Amazon has millions of visits daily.

 

I don't see why you wouldn't take advantage of both worlds.

delomore_jenny
Visitor
3 0 1

Good point! On the other hand, I had heard some concerns about commoditization on Amazon (which strips away brand identity), and want to know how common / big this concern is? 

Delomore, Product