Should you also sell on marketplaces like Amazon to supplement DTC traffic?

[delomore_jenny]

If you do, why; if you don't, why not? 

[Edan]

Amazon has millions of visits daily.

I don't see why you wouldn't take advantage of both worlds.

[delomore_jenny]

Good point! On the other hand, I had heard some concerns about commoditization on Amazon (which strips away brand identity), and want to know how common / big this concern is?