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Customer journey fields

Shopify Partner
88 4 9

I would like to request some clarification relating to the Customer journey fields ( 

Should it be expected that the Customer journey firstVisit and lastVisit values will change for each order? Should it be expected that the Orders UTM data (extracted from the landing page URL) will be the same as the customer lastVisit UTM for the last order placed?

Any clarification on these fields would be appreciated.

Thanks in advance!

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