So I have an app I would like to retarget users on Facebook with. I have added the Facebook Pixel to our app in the partner account a while back so it has data, and I wondered what conversion event I need to use in the Facebook campaign? I tried using 'App Installs' conversion event but it only works for certain app stores and Shopify isn't one of them.
Anyone had any experience with setting up retargeting ads tracking for Shopify apps? Just unsure what the right way is to track conversion events and if the Shopify/FB pixel link tracks in specific ways.
To be more clear, I have a Shopify app and I am looking to retarget store owners and developers who have visited our app on the Shopify app store.