Facebook event from Shopify Appstore app page

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Hello everyone!
I want to create a Facebook campaign for my app.
I need to create an event on the Shopify store app page when people click the “Add app” button (So facebook will optimize conversions).
Do you know how can I create such an event on the Shopify Appstore app page? Does Shopify have any way of getting that event out of the box?
Any ideas where I can find an answer?
Founder at Swipify https://apps.shopify.com/swipify-4
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