Tracking UTM Parameters Of Shopify App Install

Xodivc
New Member
1 0 1
Does anyone know if there is any ability to get UTM reporting on sources of app installs for Shopify Apps?
Zameer
Shopify Staff (Retired)
Shopify Staff (Retired)
295 32 77

Hey there,

 

Your app store listing allows you to enter Google Analytics code to gather tracking information.  

 

This guide explains what is available in terms of parameters and properties.

power777
Tourist
9 0 4

Zameer: Do you know if there is a way to track app installs as conversions with GA code? It seems like the code that is inserted for the app on the app store page does not track through the installation process.

We have the same UA code running in our app UI, but because it's on a different domain, we cannot track continuous sessions from the app store to our UI. Do you know of a solution for this?

 

Henry_Brown1
Shopify Partner
10 0 4

@power777 until cross-domain tracking is enabled, tracking through to when someone clicks on the [Add App] button on your app listing is the best solution available right now.

I wrote a guide last month that shows how to configure GA to get that info: https://rewind.io/blog/how-to-track-the-source-of-installs-in-your-shopify-app-store-listing/

Let me know if you have any questions!

Rewind Backups for Shopify.
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marketingmatt
New Member
2 0 0

Thanks for the article.

Does anyone know if Shopify has enabled Cross domain tracking for Google Analytics now?

Or is there an alternative way for us to connect Shopify app store traffic with in-app events (like "started trial")?

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Henry_Brown1
Shopify Partner
10 0 4

@marketingmatt  you're welcome!

Unfortunately, cross-domain tracking has not yet been enabled. Here's a screenshot I saved with someone else's response about alternate methods you could look into:

Screen Shot 2021-08-05 at 1.13.13 PM.png

 

Rewind Backups for Shopify.
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marketingmatt
New Member
2 0 0

Thanks @Henry_Brown1

This looks like the customer would have to hit our website before hitting the Shopify AppStore for the described tracking to work. Any ideas on how to achieve this for customers coming directly from the Shopify AppStore?

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Henry_Brown1
Shopify Partner
10 0 4

@marketingmatt yeah it's super tricky, not sure many/any App have figured anything out beyond point #1 in that screenshot

I'd recommend joining + searching and commenting in this group, it's the best place for App Dev advice: https://www.facebook.com/groups/shopifyappdevelopers

Rewind Backups for Shopify.
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