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UTM Parameter Tracking of Shopify App Ad Installs?

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When someone organically installs our app, we have a UTM setup with source "shopify" so we can track that user on our backend. However, I don't see anyway to set a different UTM for our paid ads on the app store? We'd want it to be "shopify-paid" for example, so we can track RoI. Am I just missing this option?

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