My free time will probably help Shopify to filter out fake reviews. I've been trying to find out for a long time how many partners increase the number of reviews for their apps so rapidly. In the past I have seen them use the common way to remove the copyright of the application in exchange for a good review. And I have just discovered a few partners, quite large partners, using a different, more sophisticated and discreet way. When a customer installs the app for the first time, the app will have limited features. These partners will suggest opening more features for customers or for customers to use all the features of the app at zero cost for a period of time. And after doing that, they will ask customers to leave a review for their app. If you were their customer, would you leave a review? I think most customers will leave reviews. We can see, a lot of reviews are left after just a few minutes of installation. This is quite unusual for large applications that have a lot of features and take a long time to experience. If you read bad reviews on apps with a rapid rate of review growth, I guarantee that you will find reviews that reveal how the app gets good reviews.
Good find! We've noticed the same things with some other apps.
It's part of the reason we've launched a free website name AppNavigator that shows historical data for apps on the App Store as well as a breakdown of how long users have used the app before leaving a review:
As you can see above, almost half of all reviews were left in the first hour of the app. I tried the app myself because I was curious and sure enough, features were locked until I started a live chat session where the asked for a review.
Confidently bulk edit your products in-app or with a spreadsheet https://apps.shopify.com/bulk-product-editor