I help Shopify stores grow their CX and drive higher acquistion. I feel sometimes I'm swamped in a sea of data and metrics and it get overwhelming. Especially when I'm trying to break down the cohorts and identify what to work on and which ones to spend marketing $ on. Any help here would be appreciated. I'm writing this after pulling a continuous 7-hour streak of breaking down data and analyzing.
You can consider Klaviyo app. It allows you to target customers based on any event, profile, metric, and even location or date. It uses segmentation to build important groups of customers like VIPs and engaged profiles. Here are several queries the Klaviyo app can assist with:
SMS notifications and more
You will learn about the most useful Shopify apps represented on the App Store here https://whidegroup.com/blog/top-shopify-apps-part-1/, https://whidegroup.com/blog/top-shopify-apps-part-2/
I hope you don't mind if I offer our free app that can automatically calculate CLV for each of your customers and put them to 6 different segments based on RFM analysis.
The app is free to use and offers exciting insights into your customer base.
Our team just recently launched a free customer segmentation app - 8ndpoint
Besides automatically segmenting customers, we also have 2 AI models that can predict churn and retention, as well as product analysis.
If you are interested, we would love for you to check us out! 🙂
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