App recommendations for creating structured data to avoid price mismatch disapprovals from Google

[John_Gold]

The company we are using for SEO has told us they are seeing "price mismatch disapprovals" from Google apparently because we lack microdata and they recommend doing something about structured data.

It appears there are several apps that address this in some fashion, but I'm not sure which is most relevant. Can someone offer some guidance on what I should be looking for in an app?

Thanks,

John

[ilanadavis · Accepted solution]

Hey John,

There could be a few reasons why you have a price mismatch in Merchant Center. One of them is the structured data. The other could be your data feed is using the wrong URL.

Regarding your data feed, make sure you're sending over the variant URL (example.com/products/red-shirt?variant=123456) not the product URL (example.com/products/red-shirt).

Once you've got that, check your structured data in the Rich Results Testing Tool and pay attention to the Merchant Listings data. Each Offer should have an MPN or GTIN assigned to each variant. Usually what's missing is the GTIN (barcode in Shopify terms) at the variant level. Most themes don't include this in their structured data. Make sure you've entered the barcode field for all variants in Shopify.

This article goes into more in-depth on the price mismatch issues which may help. If you'd rather, feel free to email me at support@ilanadavis.com and I can check your structured data for you to confirm if that is in fact the issue.

In full transparency, I run JSON-LD for SEO which provides all the structured data you need for Merchant Center. We have helped to resolve the price mismatch issues for many Shopify stores.