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Attribute orders

Attribute orders

curious_shrimp
Shopify Partner
1 0 0

Hey there, I have a general question about channel attribution and order tracking techniques. I'm developing an application that shows personalized recommendations for shoppers. When a shopper clicks on a product from my recommendations, I want to know if it results in a purchase.

For simplicity, I have decided to add UTM parameters for every click - so when a shopper clicks on a product card, I'm redirecting them to my server and back, adding UTM parameters.

shop (/home) -> my server (302) -> shop (/products/product?utm_source=...&utm_campaign=...)

However, when I test this mechanism on my development store, I don't see any UTM parameters; it seems like Shopify doesn't respect them at all.

Has anyone experienced the same problem? What other options could there be to attribute future orders in this scenario?

Reply 1 (1)

YOD_Solutions
Shopify Partner
258 28 36

Is this what you are looking for? About web pixels

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