App reviews, troubleshooting, and recommendations
We're moving the community! Starting July 7, the current community will be read-only for approx. 2 weeks. You can browse content, but posting will be temporarily unavailable. Learn more
Hey there, I have a general question about channel attribution and order tracking techniques. I'm developing an application that shows personalized recommendations for shoppers. When a shopper clicks on a product from my recommendations, I want to know if it results in a purchase.
For simplicity, I have decided to add UTM parameters for every click - so when a shopper clicks on a product card, I'm redirecting them to my server and back, adding UTM parameters.
shop (/home) -> my server (302) -> shop (/products/product?utm_source=...&utm_campaign=...)
However, when I test this mechanism on my development store, I don't see any UTM parameters; it seems like Shopify doesn't respect them at all.
Has anyone experienced the same problem? What other options could there be to attribute future orders in this scenario?
Is this what you are looking for? About web pixels