Choosing Between Official Apps and GTM for Shopify: Speed and Conversion Optimization

Bucck
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Which option do you think is more advantageous: using the official Google and Facebook apps available on app.shopify.com, or opting to use Google Tag Manager (GTM) with server-side configuration to perform all actions?

 

I'm focused on optimizing loading speed and conversion rate when I mention 'advantageous‘. 

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