Create section in customer account- calendar/ event reminders

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Can I have some advice on how to create a section on my Shopify website that enables my customers to be able to create personal occasions/ reminders on their account, for example, birthdays, mothers day etc which would then send an SMS or email reminder which would then prompt them to buy of the products I sell (cupcakes). 

I don't know if this would be an app I would have to install?


Thank you in advance,


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