Do Newsletter Signups Distract From Your Main Sales Goals? Share your experience here

Shopify Partner
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Hey, merchants! I need your help.


I'm researching how newsletter signups affect business metrics and want to create a guide on maximizing signup forms without hurting sales.


My base points:

  1. Figure out if the subscription form steals from sales conversion
  2. Define "anti-shoppers" criteria and target them with subscribe a newsletter offer
  3. Use dual offers - give offer promo codes for subscription


Your insights and experiences would be really helpful. Let's discuss it!

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