Do Newsletter Signups Distract From Your Main Sales Goals? Share your experience here

[Serghii]

Hey, merchants! I need your help.

I'm researching how newsletter signups affect business metrics and want to create a guide on maximizing signup forms without hurting sales.

My base points:

1. Figure out if the subscription form steals from sales conversion
2. Define "anti-shoppers" criteria and target them with subscribe a newsletter offer
3. Use dual offers - give offer promo codes for subscription

Your insights and experiences would be really helpful. Let's discuss it!