Do you use Happy Birthday Discount app as a store owner?

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I am working on building an app that sends automated birthday discounts. Sure, there are a few apps available that already do this but I am thinking to level it up by making it a special occasion app not just limiting to birthdays, it could be store anniversary, could be a festival pretty much any occasion that you as store owner feel special to run the discounts to increase sales.

Would you use something like this?