Re: Google Ads Conversion Tag not reliably loaded when using Google Channel

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Google Ads Conversion Tag not reliably loaded when using Google Channel

NicoRi
Excursionist
15 0 4

Hey everyone,

 

I've run into a fairly odd phenomenon:

I set up the Google Channel app with my store, went through all the steps and everything looks fully set up both in my Shopify and the corresponding Google account/service profiles (Ads, Merchant..).

 

But I'm having quite an issue with the storefront: It sometimes doesn't load the Google Ads tracking code snippet, and I haven't any idea why since it's not really deterministic behavior.

 

I'm doing all the checking with the Ghostery plugin for Chrome. My shop domain is whitelisted in it, but it still shows all loaded trackers. According to it, the following happens:

 

There is a GDPR cookie consent banner set up according to Shopify's tutorial. When I accept all cookies, it does something. Trekkie does its job for some part - Google Analytics, for example, is loaded reliably on every page. But all Google Ads tracking pixels (named "GA Audiences" and "Doubleclick" in Ghostery) are only loaded on some pages, and only sometimes. Sometimes they do get loaded on one and the same page after I do a cache refresh (Ctrl+Shift+R and/or Ctrl+F5), and on some pages that won't work either. On some pages, they get loaded after a first cache refresh, and then again they don't after another.

 

Dev console says nothing at all (which should be a good thing, but then.. 🙂

 

I entirely uninstalled and reinstalled the Google Channel app from scratch, yet this keeps happening.

 

My best guess is some kind of frontend caching mechanism causing inconsistencies, but since the Google Channel app doesn't create an App Pixel, nor a Theme embed, I'm not sure what I can do myself to dig further into this.

 

So any input is appreciated!

 

Yours

Nico

Accepted Solution (1)
EmmanuelFlossie
Shopify Partner
3406 260 821

This is an accepted solution.

You can follow my guides: 

https://feedarmy.com/kb/adding-adwords-conversion-tracking-to-shopify/

 

Whichever plan you have, you can track all conversions.

 

Simply delete or pause the old conversion action in Google Ads to avoid double tracking.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.

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Replies 4 (4)

EmmanuelFlossie
Shopify Partner
3406 260 821

I recommend you manually install all codes. This allows you to ensure it's installed.

 

Also make sure you don't have any ad blocking apps, extensions or tools in your browser, computer, rooter or using a VPN that blocks ads.

 

 

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
NicoRi
Excursionist
15 0 4

Hey Emmanuel,

 

thanks, I was already considering that. Could you (or anyone for that matter) provide me with some information how to do this the right way? As far as I can tell, the Google Channel app also places some conversion events inside the checkout process, and as my Shopify plan doesn't allow for full-on checkout customization, I might not be able to catch all conversion events the Google Channel app covers. Is there any kind of checklist you'd know of to get there as closely as it gets?

 

Also - rather as a note to self - I guess I have to make sure in my manual snippet that it doesn't load/fire events twice in case the app's pixel injection does work for the current page visit. Since everything else about the app works really smoothly, I'd prefer not to uninstall it entirely.

EmmanuelFlossie
Shopify Partner
3406 260 821

This is an accepted solution.

You can follow my guides: 

https://feedarmy.com/kb/adding-adwords-conversion-tracking-to-shopify/

 

Whichever plan you have, you can track all conversions.

 

Simply delete or pause the old conversion action in Google Ads to avoid double tracking.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
NicoRi
Excursionist
15 0 4

Hey Emmanuel,

 

thank you very much for the comprehensive guide, that'll perfectly do!