How can an app improve your social media conversion rates?

[GigOne]

Hi everyone.
My team and I are trying to create an app for the Shopify app store to help small business owners increase their conversion rates on social media. We would appreciate your feedback on the following questions: 

1. What social media platforms do you currently use to promote your business, and how do you measure the effectiveness of your social media marketing efforts?
2. What are your biggest challenges when it comes to increasing conversion rates on social media? Are there specific issues that you struggle with?
3. How do you currently manage your social media marketing efforts? Are you using any third-party tools or apps to help you manage and optimize your social media campaigns?
4. What features or functionality would you find most useful in an app designed to help you increase your conversion rates on social media? Are there specific pain points or challenges that you would like an app to help you address?