How can I link Instagram videos to my product images?

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Iv'e noticed a few websites where on product images there seems to be an image/video included which is linked to the businesses instagram account. For example, I have seen a dress sold on a shopify made website and when you click into the product there are static pictures of the dress and then also some videos from the shop's instagram account where they have done a story on that particular product and this also shows on the shopify site...

Hope i'm explaining that clearly... does anyone have any idea which apps may do this!?

Thanks!