How do I find out the conversion source of an app install?

Mihail_Shamrin
Tourist
26 0 2

Hello everyone! We have an application that we promote in different ways: google, facebook, shopify partners.

Installed analytics for listing, set the target for clicking on the ADD APP button.

How can we track from which traffic channel the application was actually installed?

Example: there were 500 clicks on a button from Google, 300 clicks from Facebook, 250 from direct login.

During this period, there were only 200 installs,

how can we find out from which advertising channel these 200 app installs were? I would be grateful for your answers.

Digital Marketing Specialist
Replies 3 (3)
Dеnis
Shopify Partner
33 0 2

Hey, @Mihail_Shamrin 

You can find this information in the Google Analytics > Acquisition >  All Traffic > Channels:

Dnis_0-1626859329874.png

 

 

Just click on the social channel to get more details. It is not exactly what are you asked about as there only goals from the social networks, so you cannot see completed goals form the direct search, but I hope my answer can direct you in the right way 🙂

Just Play in Analytics with Advanced Reports
Other Great Apps: [ Shopping Feeds | Instant Search ]
Socials: [ Facebook | Twitter | Blog ]

Mihail_Shamrin
Tourist
26 0 2

Thanks for the answer! I know this, but has this click on the button finished installing the application or not?

I need to track the effectiveness of the channels for promoting our application for each of the channels.

100 users clicked on the INSTALL APP button from Google ads. How many of them actually installed the app through this ad channel?

Digital Marketing Specialist
Dеnis
Shopify Partner
33 0 2

It seems that it is tracking just only clicks and not completed installs, unfortunately.

Just Play in Analytics with Advanced Reports
Other Great Apps: [ Shopping Feeds | Instant Search ]
Socials: [ Facebook | Twitter | Blog ]