How do you manage ad spend across different platforms?

[Brendan-Optily]

When you're spending thousands per month on ads across Meta, Google & TikTok, tracking the ROI from spend can be challenging.

For example, how do you quickly spot opportunities to increase spend on campaigns that are trending well? And how do you easily identify when you are wasting money on a campaign and it's time to reduce the spend?

We sometimes forget that these platforms work like auctions. If you were investing in an equity portfolio, you wouldn't leave all the decisions in the hands of algorithms. You'd want to control where and how much you invest. Right?

For example, you're spending $100 /day on a PMAX campaign in Google, $100 /day on a DPA campaign in Facebook and $100 /day on a TikTok shopping campaign. You're getting a different ROI from each and that's changing constantly.

How do you manage your spend across campaigns currently?

Are there any apps that help you manage you spend better?

(Disclosure: we're in the process of building out a new embedded app to help solve this problem and I'd love to understand better how much of a problem this is and how you go about solving it today. Thanks!)