How to improve the ranking of our app in the app store?

[Bestdealer_Jeff]

We are on page 1 under the category of dropshipping. However, Recently the dropshipping category has been adjusted. The ranking was hugely affected. What should we do to improve the ranking? The app name is Bestdealer. Please leave some suggestions here. Thanks

[Maz]

Hi @Bestdealer_Jeff!

Thanks for getting in touch, and this is a great question.

Just as an FYI, we have now just launched the app store redesign to help you succeed with this. The redesigned Shopify App Store makes it easier for developers to showcase and better communicate the value of their apps, and give merchants a better chance to discover the right apps for their businesses. The app store has grown exponentially, and merchants struggle to find app solutions that fit their business needs, especially if they are unfamiliar with available options. Developers struggle to get discovered by merchants who would be the right fit for their apps and services. You can read more about that update here!

How will these changes affect my search rankings and visibility?

Based on our updates, you may see a change to how your app is currently discovered and ranked in the App Store. We are making the search terms required to provide more flexibility in how merchants can find your app. In November, we will be introducing the ability to select the primary tag in which your app is placed. In the meantime, to get you started on making those changes, here are some links below:

• App store redesign developer information
• Best practices

Finally, circling back to your initial question about how can you improve your ranking in the app store. There are a couple of ways this can be achieved, have a look at the points and resources below. 

To drive installs, you can focus on things like:

• Quality criteria, learn more here. Getting more reviews for your app in an acceptable fashion that does not conflict with our Partner Program Agreement terms.
  
  
• External marketing for your app (e.g; content pieces on your website, advertisement & becoming active within our Community, and forums like Facebook).
  
  
• How to get more downloads in the Shopify App Store
  
  
• Marketing your app
  
  

• Building the World’s Best Commerce Apps with Built for Shopify

As always, let me know if you have any questions!