I need the help for this app review

[DracoStones88]

I currently use a free Shopify email marketing app to send weekly newsletters to my 5,000-subscriber list, but my engagement rates are below industry benchmarks. My open rate is around 18%, and my click-through rate is just 3%. I’ve tried basic segmentation by customer purchase history, but I feel the app's features are limited, and I can’t create advanced automations like abandoned cart flows or post-purchase emails.

So, Which Shopify email marketing app is best for increasing engagement?

[DaisyVo · Accepted solution]

Hi @DracoStones88 

If you're looking for a Shopify email marketing app to increase engagement, especially since you're dealing with low open and click-through rates, I'd recommend exploring Klaviyo.

Klaviyo is often regarded as the gold standard for email marketing on Shopify. It’s perfect for creating advanced automations like abandoned cart flows, post-purchase emails, and even personalized recommendations based on browsing and purchase behavior. You can also take segmentation to the next level with its powerful data-driven tools, which allow you to group your subscribers based on real-time activity, demographics, and purchase habits. This level of targeting makes your emails feel more relevant and boosts engagement.

In my opinion, Klaviyo is a bit of an investment if you’re moving from a free app, but with your subscriber list and the desire for more robust features, it’s worth it. Plus, they have a free tier for smaller lists, so you can test it out before committing.

If Klaviyo feels a bit overwhelming or pricey, another solid choice is Omnisend. It’s more user-friendly and still offers automations like abandoned cart emails and post-purchase flows, along with SMS and push notification integration to engage customers across multiple channels. It’s great for Shopify store owners who want an all-in-one solution without a steep learning curve.

Lastly, if you’re looking for a budget-friendly option with more features than your current app, check out Privy. It combines email and SMS marketing, and while it’s not as advanced as Klaviyo or Omnisend, it’s definitely an upgrade from basic apps and helps boost engagement with its automation tools.

In your case, I’d recommend starting with Klaviyo if you’re ready to scale up your email marketing game. If you’re still unsure, Omnisend is a good middle-ground option that balances features and ease of use.

If you need any other assistance, I am willing to help.
Best regards,
Daisy

[DracoStones88]

Hi, thanks for your suggestion of Klaviyo.

I have used and found that the app is very useful though.

THanks again