Is the Google app worth using? Share your experiences

[TT2022]

Hi members, 

 Anyone's been using the Google app? Is it good? any comments? 

Thanks, 

TT

[Mac]

Hi, @TT2022!

Thanks for reaching out in our Community forums and sharing your concern. I’m happy to help.

The Google channel is a great choice if you are looking to reach customers when they are searching for similar products like yours on Google. This app automatically syncs your products and relevant information about your Shopify store with the Google Merchant Center. You can also then update your Google product feed directly from Shopify. If you are interested in setting this up, feel free to check up our guide here. We also have another supporting article called Reach the Right Shoppers at the Right Time With Shopify's Google Channel that I suggest checking out. 

We also have many great Shopify integrated tactics that can drive more traffic to your online store. You can create paid social media campaigns through Facebook, Instagram, and Pinterest and all within your Shopify admin. This will allow you to create highly targeted ads that serve tailor-made content to the customers who are most likely to purchase your product. A few other popular methods are the use of social media to increase social proof, influencer marketing, and content marketing. To learn more about these methods, check out our resources on how to increase website traffic. 

I’d love to know more about your current marketing initiatives! How are you currently advertising your products?