Membership vs Subscription

[Kpizzolato]

Hi

I have done some research but unsure what type of app I should look for.  
I am looking to boost sales using a subscription/recurring  type discount at checkout. 
We sell fresh pasta and deliver it weekly, I would like to give customer to “signup” to have the same product delivered every week without having to re-order or another frequency. 
Secondly, I am looking at a Pasta of the Month club.  Still unsure of type of app, pros and cons. 

ThePastaShoppe .ca  

Thanks 

Kim 

[VickM]

Hi @Kpizzolato 

If you are looking to boost sales using a subscription/recurring  type discount at checkout, our app "KONIGLE" can help you with the same. We have a built in a analytics platform apart from other features specifically for boosting sales.

We would love to give you a demo of the app. Feel free to reach out to me to discuss on this further.( my contact details in my signature)

[Kpizzolato]

Thank you. Interested in learning about you products

can you explain briefly the difference between using a membership platform vs a subscription platform 

[VickM]

Hi @Kpizzolato ,

As a concept:

Membership-based Businesses:Membership involves the process of “paying money to become a member of a club or an activity or a service place to get some sort of services or privileges for a particular time period. The membership businesses mainly work on providing offline experiences. In contrast: A person can physically become the member of a gym as well as a golf club after purchasing a membership plan as per their requirements.

Membership-based Business work on:

• Membership plans, example, from standard to gold memberships as per the price and distinct features.
• Monthly, Quarterly and Yearly renewal options.
• Referral programs (not always)

Also, point to be noted is that these days, memberships for gyms and golf clubs can be bought online too, and that’s why people are relating it with subscription-based businesses.

#Imp: One can purchase the Membership Card online though he/she needs to visit the nearby training center to access it.

Subscription-based Businesses:Subscriptions are based on providing digital experiences through incorporating technologically advanced software. Almost every subscription plan works digitally.

For Example; Netflix Subscriptions
Companies such as Netflix were the pioneers of the Subscription Model.
Netflix created a special club for on-demand online streaming services, that can be accessed from anywhere around the world through Digital Subscriptions.

Subscription-based businesses are based on:

• Automated Recurring Billing and Payments Tools for providing seamless digital experiences to subscribers. That’s what makes them different from Membership-based business Model.
• Various subscription plans from basic to premium subscriptions (on the basis of price and special features).
• Monthly, quarterly and yearly renewal options to acquire new customers and retain the old ones.

In conclusion:

According to the layman terms or even literally, memberships and subscriptions are synonymous. However, If you dig deeper into the concepts of both these business models, you will discover that subscription eCommerce came into existence only after technological advancements, the evolution of the eCommerce technology and the need engaging with the customers more.

If this improved your understanding and solved your doubt, please mark it as an accepted solution..