Military discount apps - good or bad for conversion?

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We're looking at adding a military discount app to our store such as GovX.

Does anyone have experience in using these apps? I have a couple of questions:

  1. Does the verification process (which I understand can take up to 24 houors) result in abandoned checkouts?
  2. Does the app provider promote you as a merchant to their member base?
  3. Ultimiately do these apps and discounts drive incremental and additional business to the website?

Thanks, Ben.

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