Pixel connected to meta but doesn’t show up when creating ad

Pixel connected to meta but doesn’t show up when creating ad

Legend_Apparel
Visitor
1 0 0

 Hey so I created a pixel and successfully connected it to meta. When testing it on the dataset tab, it shows up and successfully tracks movement. 

when I click create an ad though, when it’s time to select a pixel, it shows that no pixel is there and it asks me to create one. If I try creating one, it just says an error occurred when I select Shopify (presumably because a pixel is already in place). 

 

any idea on how to fix this? 

Replies 2 (2)

J_mah
Shopify Partner
185 9 20

Hi legen appearel,

 

Thanks for your query.

 

you are not getting the list of pixel you want to integrate with ads manager because you have not assigned the pixel with ads account in data source.

from business setting select dataset and pixel, select the pixel you want to use , click on connect asset, select business asset and tick mark on ad account.

 

Feel free to ask if you have any questions.


Thanks

 

assign pixel with ads account.png

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Kudosi-Carlos
Explorer
184 18 70

Hello @Legend_Apparel 

This usually comes down to a mismatch between the Pixel you installed via Shopify and the Business Manager you’re using to create the ad. Even though your Events Manager shows incoming data, Ads Manager only lists Pixels that are “owned” by the same BM you’re currently in. Here’s how to fix it:

 

1. Confirm Pixel Ownership

  • In Facebook Business Manager go to Events Manager → Data Sources, select your Pixel, and look under “Connected Assets”.
  • Make sure your Ads account is listed under “Ad Accounts” for that Pixel. If it’s not, click Add Assets → Ad Accounts and pick the account you use for your campaigns.

2. Reconnect via Shopify’s Meta channel

  • In Shopify Admin go to Sales Channels → Meta → Settings.
  • Hit Disconnect under the Pixel section, then Connect again. Choose the Business Manager and Ad Account you want to use—Shopify will link your stored Pixel to that exact BM/Ad Account combo.

3. Wait a few minutes

Once you reconnect, give Facebook 5–10 minutes to sync the assets. Then in Ads Manager, start your campaign setup again; your Pixel should now appear in the dropdown.

 

4. Test in Ads Manager

When you reach the Ad Set level and pick a conversion event, click the pixel dropdown—you should see the same Pixel ID that’s firing in Events Manager.

 

If you still get an error when Shopify tries to create a new Pixel, it means it already exists in that BM. You can safely ignore the “error occurred” message once you’ve confirmed the asset links in step 1. After that, Ads Manager will let you pick your existing Pixel for tracking conversions in your ad sets.

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