Purchase Track Event

[Wendy22]

Website is not tracking purchases in either GA4 or my Google Ads.  Within Tag Manager we can see the Add to Cart and Begin Checkout but then no tracking for Purchase.  I have connected Symprosis App to manage my Google Merchant Feed and also the Google and You Tube... Both delivery exactly the same in Tag Manager.

I need to be able to track purchases to manage the ROI in my google ads.

Many thanks

Wendy

[SealSubs-Roan]

Hi @Wendy22 !

Are you using an application for this data or is purchase track record not on your Shopify admin? If you are using an application, I highly suggest that you reach out to the app developer or even Google Merchant support team so, they can further investigate what is causing the issue.

[Wendy22]

Hi Roan,  Yes I have contacted Symprosis which is the App I have chosen to use to manage my google merchant centre feed.  I also connect to GA4, Facebook and my Google Ads account via this App.  They too have confirmed that they can see an Add to Cart > Begin Checkout Tag and have asked me to process an order and report back.  I will await their response. 

[EmmanuelFlossie]

You can install Google Ads tracking manually using my explainer video below. Which using Pixels and GTM to set everything up.

[Wendy22]

I will take a look at your video if Symprosis can't help.  Many thanks for your help

[Sam_Mahmud]

Hello Wendy22,

You can track the purchase via google tag manager and datalayer integration in the customer event custom pixel

once you create the datalayer purchase event will be pushed and by triggering purchase event you can track the purchase.

feel free to ask anything you may have.

Thanks