Shopify Ads UTM Tracking

[adtechmax]

Hi.

I wondered if there was a way to add UTM tracking to Shopify Ads for our application please? We are not a native app so when people are directed off to add the app to their Shopify by creating an account with us, we lose the ability to track they've come from an ad.

Many thanks!

[JeremySantiago]

Hi @adtechmax,

Yes, you can. Append UTM parameters to your ad URLs, like utm_source, utm_medium, and utm_campaign. Ensure your external site captures these parameters, potentially using cookies or session storage. Transfer the UTM data to Shopify during the account creation or app installation process and track and analyze the traffic and conversions with tools like Google Analytics.

Try it out, hope it will help

[adtechmax]

Hi @JeremySantiago 

I am unsure how to exactly do that as we are using Shopify's own App Ads platform. We have launched search campaigns through there.

Do you have any help articles or guides please?

[JeremySantiago]

@adtechmax, of course, here are some key queries that can help you find what you need:

Google's official guide on UTM parameters
Google Analytics Campaign URL Builder
Google Analytics Setup for UTM
Shopify and Google Analytics integration
How to track UTM parameters in Shopify
Setting and reading cookies in JavaScript
Session Storage Guide

You can find many relevant articles for these queries that describe how to do this. I am not giving a direct link to the resources because the queries have a larger selection, and you can find an article that is as clear as possible.