Shopify Custom Pixel vs Google & YouTube app

Shopify Custom Pixel vs Google & YouTube app

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Hi, I have been using Google and YouTube app/sales channel for tracking conversions in Google Ads now I want to install on my Shop a custom Pixel for Google Tag Manager and Datalayer, because I am not sure, if Google and YouTube app is able to track the enhanced conversions or do Google Ads Dynamic Re-marketing?


Also you can not use Google Tag Manager preview mode with shopify custom pixel, to check if you send the right enhanced conversion data to google ads.

Is there another way to check it?


Thank you in advance for the answer.


Reply 1 (1)

Shopify Partner
3162 232 759

I believe the Google and youtube app tracks enhanced conversions yes. However it sometimes stops working, so I recommend manually installing the code.

Regarding preview mode, yes you can not see the code, as it runs in sandbox mode, for security purposes. No need to view the results in developer tools as I have already developed a working code. And remarketing is also installed.



Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
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