What does 'admin.shopify.com' referral in GA4 mean?

Avifrie
Shopify Partner
5 0 1

Hi, 

 

I've started seeing a lot of traffic and installs for our app from a new source called "admin.shopify.com" and it is tagged in GA4 as a referral.

 

Has anyone else experienced the same and perhaps knows what it means? Did Shopify change anything on their end in how they send the data to GA?

 

Thanks!

Replies 2 (2)

LeyRaz
Shopify Partner
2 0 0

Hi there, admin.shopify is probably you when logging in the account. You need to add it as an exception for tracking in GA4 and Shopify.

Shopify Partner
- Question answered? Mark as Accepted Solution, reply helpful? Click Like
- Hire me, if you want to develop a store, or make changes.

Connect here | lela.raza@gmail.com
Avifrie
Shopify Partner
5 0 1

Hi, 

 

I am not sure that is the case since we have sign ups and upgrades coming from there and the volume of visits is too high for it to be employee logins.