What email service do you use for your online store?

[Healthhomesolut]

Hello, what email does everyone use for their store? I downloaded Shopify email but really can't figure out how to use it.

Thanks 

[LukaszWiktor]

Hi @Healthhomesolut,

What features are you looking for? The Shopify Email app is good for one-off campaigns, when you send the same email to all your customers or a group of your customers. However, if you need automated marketing emails like welcome email, abandoned checkout recovery, post-purchase follow up, or multi-step sequences, then you need a more advanced tool. From my experience, Klaviyo and Mailchimp are the most popular ones.

[Oli_B]

We used Mailchimp in the early days, but quickly switched to Klaviyo when we needed more flexibility with our email automations. It's much better for creating segmented/targeted emails (like the ones Lukasz mentions in his answer).

We also use Bonjoro to send post-purchase thank-you videos via email. These are much more effective for customer relationships / brand building and getting more repeat sales, than regular emails.