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What is the point of completely FREE Apps ?

What is the point of completely FREE Apps ?

Mykhailo
Shopify Partner
9 1 6

Hello,

I am wondering why are so many FREE Apps in Shopify Marketplace? What is the point for developers to invest time/money and just give Apps for Free?

Replies 3 (3)

hacketyapps
Shopify Partner
44 2 5

They usually do it for exposure for their portfolio and offer in-app purchases.

Devon-edim
Shopify Partner
1 0 0

Definitely for exposure - if a new dev gets a lot of hits from a new, free app and it spreads like wildfire, then future apps (or old) should get more attention as well. It's a good business motto if your business hasn't grown much, the hardest part about starting a business is building that clientele, in my opinion. 😁

artpress
Visitor
3 0 0

That is what I am also wondering, what is the catch offering it for FREE, perhaps they harvest personal info or your customer's info, correct me if I'm wrong but I am a firm believer that there is no free lunch.