What's the best loyalty program for a small eCommerce business?

1 0 2

There are too many Loyalty Applications to search through and I'm finding many of the websites to not include the information I'm looking for (i.e. wasting time looking at websites with little to no information/pictures/videos and want me to signup for a demo, suspicious/most likely going to waste of my time). /rantoff


Is there a rewards program that meets the following requirements for a Brick and Mortal with an eCommerce site.

- Customer Virtual Card - Allow scanning of customers virtual card from POS to get customer information AND/OR add points manually?

- Fully integrated so after customer scan, can immediately apply active discounts, coupons, vouchers that customer has earned.  Ideally we would like the cashier to scan the customer and info shows up, and touch a tile to apply discount; so easy to use. 

- Tiered program based on total points accumulated.

- Automatically generate Vouchers or QR Codes redeemable when attaining certain tier, but also ability for customer to select their own discount, coupon, voucher with points that do not detract from total point accumulated.

- Points for.. Interactions (social media),  surveys, referrals, purchases and visits; where visits are customizable.

- Customers ability to opt out of SMS, email, push, etc...

- Customers profile to select interests so we can market to targeted groups.. (e.g. customers who check coffee vs. customers who checked puzzles... I only want to market promotion A to customer group coffee).

- Small business, so cost is a huge factor.

- Customizable rewards - Coupon for both set amount and percentage, voucher for items, etc..


Nice to Have's

- Gift cards - single app for simplification vs. integrating with default.


Hopefully not asking for a unicorn, but any help pointing us in the right directly would be helpful.

Replies 6 (6)

Shopify Partner
1638 58 452

Hi @dogooder1 


In order to find the most suitable loyalty app, give it a try and test the apps. For instance, you can test Growave for free during 1 month of trial. App's Loyalty feature covers most of your requirements including:

  • Loyalty points for Purchase, Sharing on social, Leaving a review, Sharing a wishlist, etc
  • Integration with POS   
  • Gift Cards
  • Rewards options including Percentage discounts, Free shipping, Free Product etc.
  • Referral Program
  • VIP Tiers based on earned points, number of orders placed, and amount spent
  • and much more.

To test Growave for free, press here

To test Growave for free including reviews, wishlist, loyalty and rewards, referrals and much more under one dashboard, press Growave

Shopify Partner
455 21 64

Hello @dogooder1,


You can try the Rise: Gift Cards & Loyalty app by Rise.ai. This app lets you build an enhanced Gift Card and Store Credit program on every Shopify plan, so customers can send branded, digital Gift Cards and gift vouchers directly to gift recipients via email and instant messaging. Merchants can set up numerous rules to automate the process of store credit and earning loyalty points.

Co-founder at Whidegroup, e-commerce development company from Ukraine
- 10+ years of experience with SMBs
- Deep expertise in custom development & optimization
E-mail: anastasia@whidegroup.com

Shopify Partner
42 0 2

If you're looking for a loyalty program app that precisely meets your requirements, Fealty is the one to consider. It's an app designed to reward customers with cashback/discounts for every purchase they make on your store.

The standout feature of Fealty is its remarkable ease of use. Within just 5 minutes, you can set up your account, customize your rewards, and start motivating your customers to shop more frequently. Whether it's configuring discounts, sending out emails, or establishing tiered programs based on cashback or earned discounts, Fealty has got you covered with its comprehensive range of features.

What's even better is that there are no transaction fees or trial periods to worry about. The app is completely free and offers all its functionalities without any limitations.

I highly recommend giving it a try. You can install the app here and start reaping the benefits of a powerful loyalty program.

Shopify Partner
5 0 0

Hi @dogooder1 

I'm a little late to the party here, but Marsello offers an omnichannel loyalty and marketing solution.


  1. Loyalty that works in-store and online - YES. Customizable loyalty panel for eCommerce
  2. Scan, and redeem loyalty rewards - we're launching this feature in Jan of next year!
  3. Points-based loyalty - YES. Earn points for shopping, liking on social media, and more
  4. Tiered loyalty - YES. Customize and enable VIP tiers with expires and exclusive discounts
  5. Customizable rewards - Yes. Percentage and dollar discounts, free shipping, and more. All of these can be redeemed in-store or online, so it doesn't matter where or how your customers decide to shop.
  6. Loyalty notifications and discounts - YES. You can set up custom triggers and workflows that reward customers for entering new tiers, or for other activities that grow your store.
  7. Marketing tools - Email, SMS, automations - YES. You can add the marketing suite to your plan to manage all of your customer and loyalty marketing from one platform. The benefit of this is that all your customer marketing tools will be under one bill 🙂

If you want to learn more, here's a link to Marsello on the app store:


Hope this helps!


Max Crosse | Marsello

Shopify Partner
8 0 0

Hi @dogooder1 I know the perfect app for you. I have an offline + online store and i use 99minds Loyalty and Gift card so that my customers can redeem gift cards and loyalty points in store and online, in any channel of their choice. It ticks all the features you need instore and online POS integration with also integrating Gift Cards. 


There is a great flexibility in creating and customising rewards and customers can earn points in the ways that you have mentioned. The best thing about the app is its flexibility plus the price. Its very affordable for small businesses and very simple to integrate.


Here is the link: https://apps.shopify.com/99minds-gift-card-loyalty-referral


Do let me know if you need any more inputs

Shopify Partner
10 0 2

Hi,@dogooder1  I recommend you try Loloyal, it does almost everything you need and is the best value-for-money app in its class.

1. There are various ways of earning points and redeeming points. And you're able to customize them by yourself. It's fully integrated with Shopify POS, so your customers can earn or redeem points in both online and offline shops.

earn points.png

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redeem points.png

2. Loloyal offers tiered plans based on accumulated points and is customizable.

3. As for marketing activities for target groups, you can collect customers' interests with a landing page builder app like GemPages or PageFly, then add tags to different customers.

4. Considering that small businesses take cost seriously, Loloyal is really a good choice because you can try it for free and you can choose different plans according to your store orders and the features you want.By the way, it has the Early Bird offer now: Free trial and up to 50% off new users' first month of Loloyal. 

Enjoy the discount with the content link~

Hope it could help.😊


Full-featured and easy-to-use loyalty program
Turn your customers into loyal fans with Loloyal
Loloyal Official Website ; Shopify app