What unique features would you suggest for an eCommerce app?

[AddiH]

Hey everyone, I just wanted to get some feedback on an eCommerce app I'm working on.

Product Path is a tool that allows online businesses to build and implement an interactive quiz on their website. Here's a quick video we made using our wireframes (the final product will be much more polished, this is just so you get a better idea of how it would work):

We're looking to find some additional unique features, so if you have any suggestions lmk.

Let me know what you think - and if you'd be interested in joining the pilot program (get it for free for a few months + setup + support) email me @ addisonghoff@gmail.com