When is it permitted to email a merchant who installed my app?

[LetterT]

Hi,

I'd like to find out when it is permitted to email a merchant (at the email API).

Does the merchant have to explicitly opt in?

Can I send marketing info about my other apps that the merchant has not installed?

Thanks

[ThomasKyoto · Accepted solution]

You cand find some guidance here!

" Emails are only to be sent to merchants who have your app actively installed or have clearly opted-in to your marketing communications."

[attaboiaj]

Hey so how about when they install app is there is way we get their email and send them a welcome email?

[LetterT]

GraphQL query:

{
  shop {
    contactEmail
    email
  }
}

are your options for email.

---

---

contactEmail String! non-null

The public-facing contact email address for the shop. Customers will use this email to communicate with the shop owner.

email String! non-null
The shop owner's email address. Shopify will use this email address to communicate with the shop owner.

See more fields at: https://shopify.dev/docs/api/admin-graphql/2024-07/queries/shop