When is it permitted to email a merchant who installed my app?

[SteveTT]

Hi,

I'd like to find out when it is permitted to email a merchant (at the email API).

Does the merchant have to explicitly opt in?

Can I send marketing info about my other apps that the merchant has not installed?

Thanks

[ThomasKyoto · Accepted solution]

You cand find some guidance here!

" Emails are only to be sent to merchants who have your app actively installed or have clearly opted-in to your marketing communications."