Which Shopify app is best for optimizing SEO?

[DarylMaguire95]

My organic traffic accounts for only 15% of total visitors, and my store struggles to rank for competitive keywords. I’ve installed a Shopify SEO app, but it only provides basic suggestions like adding meta tags and keywords. I’m looking for an app that offers more advanced features, such as structured data, image optimization, and competitor analysis.

Could you suggest a Shopify app that helps with comprehensive SEO optimization? Does it include tools to track rankings and improve site speed?

I have little experience with this before so pls help. Thank you

[DaisyVo · Accepted solution]

Hi @DarylMaguire95 

I totally get where you're coming from. You’re looking for a Shopify SEO app that goes beyond just the basics—something that can handle structured data, image optimization, competitor analysis, and even track rankings while improving site speed.

Based on what you need, Avada SEO Suite (link here) is a solid choice. It’s more than just an SEO suggestion tool—it automates a lot of optimization work for you, which is great since you mentioned you don’t have much experience with SEO.

Here’s why Avada SEO Suite stands out:

• Structured Data (Schema Markup): Helps search engines understand your store better, improving rankings.
• Image Optimization: Automatically compresses images without losing quality, speeding up your site.
• SEO Analysis & Reports: Offers competitor analysis, broken link checking, and ranking tracking so you can see where you stand.
• Meta Tags & Alt Text Automation: Saves time by optimizing product descriptions, title tags, and images automatically.
• Page Speed Optimization: Includes lazy loading, script management, and other tweaks to boost load times.

If you’re looking for even more advanced competitor tracking, you can also check out SEOmeter or Plug In SEO, but Avada SEO Suite covers a lot for free and has a user-friendly setup, so it’s a great starting point.

If you need help setting it up or have any other questions, feel free to ask, and I’ll do my best to support you.

Best regards,
Daisy.

[DarylMaguire95]

thanks

[oscprofessional]

Hi @DarylMaguire95 ,

For advanced Shopify SEO, try these apps:

1. SEO Manager – Tracks rankings, adds structured data, and provides speed optimization insights.
2. TinyIMG SEO & Speed Optimizer – Optimizes images, lazy loads assets, and improves site speed.
3. Plug In SEO – Comprehensive SEO audits, competitor analysis, and keyword tracking.
4. Smart SEO – Automates meta tags, structured data, and image alt text.
5. SEOmeter – Tracks keyword rankings and competitor performance.

Best for Tracking & Competitor Analysis: SEO Manager or Plug In SEO.

[ilanadavis]

Hey @DarylMaguire95 

Over time, I've found that Shopify is adding to the platform many of the core features found in most Shopify SEO apps. So, the apps have been adding features that aren't all that effective or helpful; they're more buzzwordy. At best, they are automation tools to get 'okay' results; at worst, they'll hurt your SEO. And I run an SEO app on Shopify! Meaning, don't just go install a bunch of Shopify SEO apps.

I have a large guide on Shopify SEO with lots of details on how to improve your SEO without using another app in Shopify. If you specifically scroll down to the Shopify SEO Apps section, I also mention SEO tools outside of Shopify that don't impact your site load times.

For example and using the SEO techniques you mentioned:

• Site speed - more apps on Shopify can often negatively impact your site speed. Many of the apps that claim to improve site speed, do so against Google's guidelines and can put your site at risk.
• Track rankings - I wouldn't trust a Shopify SEO app to do this. If you want to track your rankings, use Google Search Console or something like Rank Tracker that's free. If you want to pay for a tool, try SEMRush.
• Image optimization - Shopify already optimizes your images for you. Paying for and using another app for this isn't necessary.
• Structured Data - all themes have a base set of product structured data as it's required to be in the theme store. Depending on your site, you may need some advanced options which JSON-LD for SEO can provide for you.
• Competitor analysis - I don't know of a Shopify SEO app that does this and if they do, not sure how well they do it. A true competitor analysis isn't something that can be done using software alone. You're better off working with a consultant who can use a variety of tools and their experience to provide you with some actionable advice.

Hope that helps

[SEOAnt-Zoey]

Hi,
I can feel that you attach great importance to SEO and understand the importance of SEO.
I have seen many SEO apps recommending themselves.
Of course, I am also very willing to recommend SEOAnt-AI SEO app to everyone.
SEOAnt is a comprehensive SEO-friendly app.
It has the structured data, image optimization and competitor analysis you mentioned, tracking rankings and improving website speed.
You should pay attention to competitor websites, and SEOAnt attaches great importance to competitor analysis.
If I am a Shopify seller, I must want to know where my website's natural traffic comes from.
So you can learn about your website in "My Website Keywords".

Next, I really want to know why the competitor has so much traffic. Maybe his website has some promotional activities, the website is beautiful, or the product page has clear logic. But Google arranges rankings to show users pages, so I want to analyze the traffic source of the competitor. You can learn about the competitor in "Competitive Keyword Monitoring".

These are just in the understanding stage, so I will think about putting the keywords with high traffic and low difficulty of the competitor on my website to try whether the traffic will become more. SEO is really a process of gradual accumulation. Then I know that many users think that the cost of using an app is too high, so I am willing to put a code here: "SEOAnt-AI SEO40%OFF", he can enjoy 40% off within 2 months, please be sure to install SEOAnt-AI SEO through this link (link here)

[stoplight]

Hey @DarylMaguire95  — I struggled with the same thing.

One app that really helped me is SEO AB Tester. It focuses on improving your click-through rate (CTR) by testing different titles and meta descriptions — stuff that actually gets people to click on your links in Google. Obviously it is only worth AB testing this if you have a decent amount of traffic. Might be worth trying!