Why is Google Merchant Center asking for missing MPN & GTIN information?

Dell2
Visitor
1 0 2

Hi, 

 

I am trying to use google ads for a drop shipping product but the problem is that google merchant account is asking for missing information which is mpn & gtin it also says dynamic marketing is disapproved (product is ladies innerwear). Have spoken to the supplier and they are saying that they don't have any gtin numbers and do not use mpn just use the normal sku numbers which are available on their page but even after using those sku figures google merchant centre is still not resolving the issue .

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Replies 6 (6)

made4Uo
Shopify Partner
3821 716 1148

Hi @Dell2 

 

You have to note identifier_exists field is false. Uncheck the box. For more information, you can check here.

 

made4Uo_0-1685129974138.png

 

 

 

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EmmanuelFlossie
Shopify Partner
3051 226 732

1) If a manufacturer has assigned a barcode then you are required to add this info in the GTIN field. Alongside the brand value with identifier exists to yes.

 
2) If the manufacturer has not assigned a barcode, then remove the values brand, mpn and gtin and set identifier exists to no.
 
More info:
 
You can use feed rules to apply the info:
 
And make sure to reprocess the feed after the rules are applied: https://feedarmy.com/kb/how-to-reprocess-content-api-in-google-merchant-center/
Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.

Smithbela123
Visitor
1 0 0

I am facing the same problem 

EmmanuelFlossie
Shopify Partner
3051 226 732

Have you followed the video above? At what stage where you not able to implement the rules? Or is there something else that is preventing you from applying the rules?

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
marvic
Explorer
61 4 14

Hey,

 

it seems like the layout of merchant centre has changed and there is no option "feed rules" anymore. How to address this issue in 2024?

EmmanuelFlossie
Shopify Partner
3051 226 732

If you are using GMC Next, you can not implement feed rules. It's still in beta. You will need to convert to GMC Classic by clicking on the question mark then scroll to the bottom to convert.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.