1 year live and still little traffic

[Noho]

Hello Everyone,

I create my art gallery niche store 1 year ago, and until now using only organic traffic I made my 2 first sale in May this year . I have monthly add to carts and abandonments checkouts and use flows, marketing social media, emails and blogging. My traffic mainly comes from my facebook page and pinterest, but for no reason the end of June and the beggining July until now traffic is gone. Dont know what is the issue,if is the summer months! maybe someone can help me. Also never use ads, but thinking using google ads ( not sure if summers months are right for ads and this niche.

site https://nohoartgallery.com

Thank you for your help.

[GlennK92 · Accepted solution]

Hey Francis,

Yeah I am definitly not an SEO specialist, I think it is kinda hard getting the SEO right. But it is weird that traffic first went up and then just starts decreasing. word of mouth advertising is also a good one, maybe flyering or going to art expositions or something, and share your cards with the people there. You could try to run ads with low cost at first and if this starts to work, maybe higher it little by little. I am honestly not sure tho when art is most in demand. Is it seasonal? Hope it starts going asap again for you!

Best,

Glenn

[Noho · Accepted solution]

Hi Glenn,

I also not a Seo specialist, but I read articles how to apply to correct on page Seo and keywords, yes I know this is a ongoing process and long term, I was increasing organic traffic, but I guess summers months traffic decreases. Concerning the ads, I will try google ads, and start slow as you mentionate and see the result.

I do thank you for your help

Best,

Francis

[GlennK92]

Hello Noho,

Did you try to use SEO for more traffic? This could help increase traffic and potential sales. Do you use software to monitor the traffic coming on the site? Maybe ask your customers to leave a review, this will also help sometimes maybe on something like trust pilot, so when people look for your company and if its legit, people can find it and see the reviews of your customers.

The website looks good!

Best,

Glenn

[Noho]

Hi GlennK92,

Thank you for your response and feedback.

I have been working on on off page SEO, creating more backlinks also, traffic was increasing, but June and July deacreased. Yes, for the 2 sales I had I ask costumers to leave review. I do understand that it takes time to build and gain trust also.

Best,

Francis

[GlennK92 · Accepted solution]

Hey Francis,

Yeah I am definitly not an SEO specialist, I think it is kinda hard getting the SEO right. But it is weird that traffic first went up and then just starts decreasing. word of mouth advertising is also a good one, maybe flyering or going to art expositions or something, and share your cards with the people there. You could try to run ads with low cost at first and if this starts to work, maybe higher it little by little. I am honestly not sure tho when art is most in demand. Is it seasonal? Hope it starts going asap again for you!

Best,

Glenn

[Noho · Accepted solution]

Hi Glenn,

I also not a Seo specialist, but I read articles how to apply to correct on page Seo and keywords, yes I know this is a ongoing process and long term, I was increasing organic traffic, but I guess summers months traffic decreases. Concerning the ads, I will try google ads, and start slow as you mentionate and see the result.

I do thank you for your help

Best,

Francis

[magecomp · Accepted solution]

Hello @Noho 

I can help you troubleshoot the drop in traffic to your art gallery niche store. Here are some possibilities and solutions:

Seasonal Fluctuations:

• Summer may be a slower period for art sales. Analyze past year's data (if available) to see if there's a seasonal trend.

Content & Social Media Engagement:

• Review your recent content on Facebook, Pinterest, and your blog. Is it engaging your audience and driving them to your website?
• Maybe the content has yet to resonate lately. Try different formats like artist interviews, virtual tours, or behind-the-scenes glimpses.
• Analyze your social media engagement metrics. Are likes and comments declining? Adjust your posting strategy to create more interaction.

Technical SEO:

• While you mentioned organic traffic, a temporary technical SEO issue could be impacting your rankings. Use Google Search Console to check for any crawling errors or indexing problems.

Website Optimization:

• Check your website's user experience. Is it visually appealing, easy to navigate, and mobile-friendly?
• Optimize product pages with clear descriptions, high-quality images from different angles, and calls to action to convert visitors.
• Try free Shopify SEO apps

Considering Google Ads:

• Google Ads can be a good option to reach new audiences, but it requires strategy.
• Depending on your target audience and goals, summer might not be a bad time for ads.
• You can set a budget and target specific demographics interested in art. Research best practices for Google Ads for art galleries before diving in.

Here are some resources that might be helpful:

• Google Trends: https://trends.google.com/trends/ to see search trends for art-related keywords
• Google Search Console: https://search.google.com/search-console/about to monitor website health and SEO
• Facebook Ads Guide: https://www.facebook.com/business/ads

Additional Tips:

• Analyze your abandoned cart data to understand why people are leaving without completing purchases. Address reasons like high shipping costs or a confusing checkout process.
• Collaborate with other artists or galleries for cross-promotion opportunities.
• Consider offering virtual consultations or online events to engage your audience during slower months.

[Noho]

Hi Magecomp,

Thank you for your response ans for giving me all those important points to follow.

I have checked that can also me a seasonal situation, since we are in summer. I have been having until now add to carts, so I am glad about it.

I will now for the first time try google ads and see how it works, with an help of an expert.

Thank you so much.

I wish you the best,

Francis