Add custom badges based on tags like "best seller" and "New" to Empire Template

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I need some help adding custom badges to product items in the Empire template. They would ideally be based on tags. I tried adding the tag:__label:Best Seller but had no results. Any help would be appreciated. 

Replies 5 (5)

Shopify Partner
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@By custom code you can add it. Easily, let me know if you want to know.

Thank you

Shopify Partner
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Shopify Expert
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@Kimjik there are a couple steps to do this:


1. Add the tag to the customer

2. Upload the badge to the Assets folder

3. Add the theme code to show the badge where you want


An example for #3, say you want to add the badge to the product cards in collection pages, you would start with the Templates/collection.liquid file in your theme editor and read the code there to see the files included. Then read each file to find the snippet that shows your product cards (it's usually something like Snippets/product-card.liquid or product-grid.liquid).


Once you've identified the file where the code is, you can add an image tag with the badge, something like:

{% if product.tags contains "Best Seller" %}
<img src="{{ "badge-best-seller.png" | asset_img_url: "100px" }} class="collection-badge" />
{% endif %}


Then of course you'd style the CSS for the .collection-badge class to have it show how you'd like.


Do the edits on a duplicate theme so you don't affect your live theme - this guide will help with that + identifying elements to edit the CSS:


If you get stuck or prefer to hire a professional Shopify developer, feel free to contact my team at


Good luck.

• Creator of Order Automator (automate tagging, fulfillment, Amazon, notifications + more)
• Shopify developer for 10+ years, store owner for 7 years
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Shopify Partner
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I created a tutorial for this, not specifically tailored to the Ride theme, but you may find it helpful

Shopify Partner
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Anyone looking for adding a badge or label in 2024, you can check this video out. I hope it helps.

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