AMA Recap: Shopify Design & Theme Customization with Moeed

[Moeed]

Thanks to everyone who participated in our recent AMA session focused on Shopify design and theme customization! Whether you’re looking to improve your store’s user experience, troubleshoot low sales, or make your storefront feel more on-brand, this thread had you covered.

Here are the top 5 most helpful questions and answers from the session:

1) What’s the best way to update the Dawn theme without losing my customizations?

We walked through a reliable approach for safely updating the Dawn theme while keeping existing customizations intact. The key steps include duplicating your live theme as a backup, manually migrating only the necessary custom code to the new version, and using tools like Theme Updater apps or GitHub version control for more advanced tracking. We also talked about the importance of keeping a changelog of edits and testing everything in preview mode before publishing the updated theme.

2) How can I improve my storefront’s UX and mobile experience?

We explored how small but strategic design tweaks—such as simplified navigation, optimized image sizing, consistent spacing, and prominent call-to-action buttons—can have a big impact on mobile usability. We discussed using Shopify’s Theme Editor to preview mobile layouts in real time and leveraging built-in speed reports to identify performance bottlenecks. For a smoother customer journey, we also highlighted the importance of reducing clutter, minimizing pop-ups, and ensuring quick load times, especially on product and checkout pages.

3) Can I get feedback on my website?

This was one of the most frequently asked questions during the AMA. I provided personalized feedback on several stores, focusing on quick, high-impact improvements. Common suggestions included optimizing image quality for a more professional look, streamlining mobile layouts to reduce friction, and enhancing call-to-action (CTA) buttons for better clarity and conversion. I also emphasized the importance of brand consistency, intuitive navigation, and faster load times to create a more engaging and trustworthy user experience.

4) Why am I getting low sales despite having traffic?

This question came up often, and I shared that while getting traffic is great, converting it into sales takes a closer look at the customer journey. I suggested checking for drop-off points, page load speed, trust signals like reviews, and whether the landing experience matches ad expectations. Small tweaks—like clearer messaging or faster checkout—can go a long way.

5) How do I improve my product page layout to boost conversions?

This question led to a great discussion on optimizing product pages through better image placement, clearer CTAs, trust badges, and simplifying variant selection. I also recommended testing different layouts using Shopify's Theme Editor or apps to see what resonates best with customers.

Thanks again to all who participated — the considered questions made for a great session. If you missed the live AMA, please feel free to search for your questions in the Question board or stay tuned for future events!

Best,

Moeed