Autotagging customer based on language via cart URL

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I'm using the app 'Product Reviews & photos ‑ EA' for translations. This changes every url up to cart to fe /fr for french. The check-out pages don't get that /fr in the URL anymore (although still displaying everything in french).

To send automated emails in the right language via Mailchimp, we would like to autotag customers on their language. Is this possible?

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