Best Practice for Archiving Products that are no longer stocked (or our of stock but returning)

Solved
indianna
Excursionist
17 0 6

Hi, I asked this question before but it didn't get solved so trying again.

 

I have a large product range; any items which will be restocked are left live with a 'back soon' notice, but seasonal items tend to be sold out and not repeated.

 

I would like to clean up the available range, making it easier to shop available products, archiving the products which will not be returning. From what I can see, deletion is not advisable and affects the SEO, however I can't see the best practice for archiving product or how it will / will not affect the SEO.

- Will archiving affect the SEO?

- Should URL redirects be set up for any products we do archive?

- If the redirect is suggested, is it better to redirect to a general page such as 'New In' or tailored pages depending on the product? Or does it make no difference, just as long as there's a redirect?

Thank you

Accepted Solution (1)

Accepted Solutions
Elias
Shopify Staff
Shopify Staff
1798 179 295

This is an accepted solution.

Hi, @indianna.

 

Thank you for reaching out and posting this question!

 

I understand that you have some products that will not be returning to the store and you have some concerns about whether deleting or archiving these products could affect your search engine optimizations (SEO). To clarify, archiving and deleting would be the same when it comes to SEO, as both of these actions prevent the page from being shown publicly or indexed by search engines. However, though I wouldn't consider myself to be an SEO expert, I do believe that deleting products wouldn't impact the SEO as much as most would believe.

 

Whether products are deleted due to discontinuation or unavailability, this is a common practice for retailers. For this reason, you can expect search engines, like Google, to periodically crawl your domain and update their index - this way, the deleted pages aren't generated in their search result and would not hurt your SEO. You can also submit your sitemap, so search engines can update their index sooner. If you'd like to learn more about this, then I'd recommend taking a look at Moz - Best Practices for Deleting Pages

 

That being said, if you have customers that are entering specific links (eg. saved or bookmarked) to deleted products and landing on the 404 page (eg. page doesn't exist), then you can consider setting up a URL redirect for these instances and direct them to a similar product or back to your homepage. The main goal for setting up redirects is to help customers avoid landing on a 404 page, so you can decide to redirect them where it makes the most sense for the deleted product.

 

I'd love to hear more about your business! What kinds of products do you sell? Are you running any ad campaigns or working with marketing experts at the moment?

Elias | Social Care @ Shopify 
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 - Was your question answered? Mark it as an Accepted Solution
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Replies 3 (3)
Elias
Shopify Staff
Shopify Staff
1798 179 295

This is an accepted solution.

Hi, @indianna.

 

Thank you for reaching out and posting this question!

 

I understand that you have some products that will not be returning to the store and you have some concerns about whether deleting or archiving these products could affect your search engine optimizations (SEO). To clarify, archiving and deleting would be the same when it comes to SEO, as both of these actions prevent the page from being shown publicly or indexed by search engines. However, though I wouldn't consider myself to be an SEO expert, I do believe that deleting products wouldn't impact the SEO as much as most would believe.

 

Whether products are deleted due to discontinuation or unavailability, this is a common practice for retailers. For this reason, you can expect search engines, like Google, to periodically crawl your domain and update their index - this way, the deleted pages aren't generated in their search result and would not hurt your SEO. You can also submit your sitemap, so search engines can update their index sooner. If you'd like to learn more about this, then I'd recommend taking a look at Moz - Best Practices for Deleting Pages

 

That being said, if you have customers that are entering specific links (eg. saved or bookmarked) to deleted products and landing on the 404 page (eg. page doesn't exist), then you can consider setting up a URL redirect for these instances and direct them to a similar product or back to your homepage. The main goal for setting up redirects is to help customers avoid landing on a 404 page, so you can decide to redirect them where it makes the most sense for the deleted product.

 

I'd love to hear more about your business! What kinds of products do you sell? Are you running any ad campaigns or working with marketing experts at the moment?

Elias | Social Care @ Shopify 
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

indianna
Excursionist
17 0 6

Thank you Elias, that was really helpful 

zimousdigi
Shopify Partner
42 0 3

Hi @indianna ,

 

would you mind checking our app Nada: https://apps.shopify.com/nada-sort-hide-out-of-stock

 

It automatically hides (unpublishes from Online Store) the sold-out products and sets redirects so the SEO score is not harmed. . The setup is straightforward and fast.

 

Try the app for free for 7 days to see if it helps to solve your problem.

Martin Zima
Digismoothie