Re: Can somebody explain me those analysis results? [Bounce Rate]

Otayfer · ‎06-29-2022

Hello,

I have relaunched our Online Shop on 20th of June. Since then I have way less visitors and conversions on my website. Today I stumbled over the Bounce rate. I checked it on Google Analytics and on Shopify. However, as I understand the charts they are both expressing contradictory results.

First Graph: Google Analytics indicates an EXTREME increase in our Bounce Rate. Like over 60% of our visitors leave the website.

Second Graph: Shopify Bounce Rate however say that coming from a 80% Bounce Rate it now got lower.

How should I understand this?

Thanks a lot mates!

p1Commerce · ‎06-29-2022

50-70% is an average bounce rate overall, but depends on how much traffic you get, your sources of traffic, primary devices and various other factors. If you had the same amount of traffic before and after your launch, I'd say your analytics weren't working previously.

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Otayfer · ‎06-29-2022

So the Shopify Analysis (black chart) seems to be more realistic?

I also run Google Ads.

However, in the recent days I have realized a huge discrepancy between clicks and shop visitors.

For example. I have paid for 100 clicks a day and Shopify only showed 30-40 users on this day.

p1Commerce · ‎06-29-2022

In my experience, Shopify analytics are not to be relied on and your Google Analytics looks like it may not have been configured properly previously so from this limited snapshot I'd venture to guess you don't have an accurate picture of your bounce rate.

Especially when running Google Ads - it's imperative that all of your GA tracking is installed 100% correct.

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Otayfer · ‎06-29-2022

That's my next pain point. I really have struggles to track my conversion with GA4 ...
Somehow my tags are not fireing and the chrome tag manager extensions tells me that I implemented the scripts not properly which is not the case. Pasted it plain after <head> or tried plain before </head> - both giving me the same error.

p1Commerce · ‎06-29-2022

IMO GA4 isn't ready to be used by itself. For our clients we're continuing to use Universal Analytics and plan to install GA4 over top of UA next month so we can start recording into GA4 to have a year of data for the GA4 cut-over in July 2023.

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Otayfer · ‎06-29-2022

Maybe I should as well go back to UA for Conversion tracking 🤔

p1Commerce · ‎06-29-2022

UA and GA4 can both be installed at the same time which is what we recommend as we find GA4 is still a very unpolished product. This way the UA interface can still be used and that data can be maintained while historical data for GA4 is collected for the eventual cut over to GA4 in a year from now.

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Re: Can somebody explain me those analysis results? [Bounce Rate]

Can somebody explain me those analysis results? [Bounce Rate]

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