When you refer to the sales tag do you mean the flag on your website that indicates that a product is for sale?
Usually, you can mark a product as on sale by inputting a compare-at-price that is *higher* than the sale price. We have a great video explaining this right here:
A lot of this information is included in our help guide on setting sales. Bear in mind too that you can create discount codes in your store that are a handy marketing ploy for increasing conversions (especially with Christmas on the way!).
I hope that helps, let me know if you have any more questions!
Andrew | Social Care @ Shopify
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